Professor Jem Bendell

Notes from a strategist & educator on social & organisational change, now focused on #DeepAdaptation

Archive for February, 2011

Nestle shares value by 0.0146%

Posted by jembendell on February 18, 2011

Nestle ‘shared value’ prize, 500,000CHF. Nestle profits in last year, 3,420,000,000CHF. A value sharing of 0.0146 of a percent of profit. Tax deductable of course.

So the question really should be the extent to which Nestle is changing the way it does its normal business. As I noted in the Journal of Corporate Citizenship in 2008, despite the rhetoric about “shared value” being a new strategy for core business, the numbers do not add up.

“Given that many of the examples offered by companies of how they can address social challenges through business are in practice making less of a rate of return than that expected from the business as a whole, are not scalable, and are dependent on government or NGO subsidy through partnership, we may question whether they really embody a new strategy. Perhaps they could be more appropriately understood as an advanced form of an established strategy: effective public relations through corporate philanthropy.”

In the two years since I haven’t seen much indication of a systematic attempt to change strategy.

As time goes buy, will more people have to conclude it isnt possible for a giant to be anything but greedy?

Or do you think there is real change within, real opportunity from, our largest multinationals?

Debate it at or below. And if you deserve support, then apply for the prize! (Think of Robin Hood).

Tweet @jembendell

Posted in Corporations, Sustainable Development | Tagged: , , , | Leave a Comment »

Eating alone?

Posted by jembendell on February 15, 2011

Eating alone tonight? Don’t watch telly, but join me by watching images of amazing nature while listening to how we have fallen away from it.

Posted in My Life, Spirit?, Sustainable Development | 1 Comment »

How not to be a crap professor of business ethics, CSR or sustainability

Posted by jembendell on February 9, 2011

I sometimes show my students the Daily Show’s John Oliver interviewing a Columbia University professor of business ethics. In it he asks the professor what he is doing about the ethical character of business students in the light of the financial crisis. The professor outlines courses that teach cases about corruption and the choices people have to make. Oliver says “that’s great, when are you going to start teaching this?” The professor replies “Um, we’ve been teaching it for thirty years”. After a confused pause, Oliver asks “Would you say you are very good at your job?”

By treating business ethics as something one learns how to debate in the abstract, and the various different explanations people give for their actions, has done very little to build the moral character of graduates from business schools, at least according to the studies that show student values pre and post graduation. It also does little to equip them with the insights, evidence and approaches to lead ethical business, rather than simply respond to ethical dilemmas. So can sustainability, social responsibility and the like be taught? As there’s a debate on a Linked In group, and I’m in the midst of designing an MBA module for IE Business School on sustainability, I took the opportunity to clarify my insights on the matter. So, here goes…

Teaching social and environmental responsibility in business needs to focus on:
– both standalone courses and integration into existing subjects
– both critical as well as practical perspectives
– both firm-centred and issue-centred perspectives
– both “content” and “consciousness” i.e. where the latter is about how we perceive ourselves, our careers, our organisations, our societies, etc.
– both class-based and work/action-integrated approaches
– both lecture and facilitated group learning with reflective exercises, role play, etc.
– both insight from publications and the tutor’s personal professional experience (and/or those of guest lecturers)
– both case studies and cross-cutting analyses

I make these distinctions as much present teaching in this field is only standalone, practical, firm-centred, content focused, class-based, lectured, text-based and with case studies for light relief. Such teaching, on its own, without the other stuff I mention above, is largely useless at educating people. Worse, it can encourage people to think that this field is something one is proficient in by simply recounting various arguments and a few models – a superficial confidence that impairs real insight and change.

Therefore I recommend the “whole person learning” track of GRLI which has a free book to download, written by the late Bryce Taylor.

Posted in Academia and Research, Corporations, Sustainable Development | 8 Comments »