Jem Bendell is a guru in the world of Corporate Social Responsibility and Corporate “Voluntarism”. And you need to be a guru to know just how empty and inadequate these concepts have now become. So prepare to have your cherished illusions unceremoniously set aside, and be forced to acknowledge that, when it comes to capitalism, there is no healing without a lot of pain.
Jonathon Porritt, Founder Director, Forum for the Future; author,Capitalism As If The World Matters
Radical thinking par excellence! Drawing on insights from multiple disciplines and ideological perspectives, Profesor Bendell shows how the corporate social responsibility agenda not only deployed an extremely blunt instrument – voluntary action – to reform capitalism but also missed the boat by ignoring core questions of economic governance. He directs our attention to the perverse nature of conventional monetary systems and the exciting potential of recent financial innovations to transform capitalism.
Peter Utting, Deputy Director, United Nations Research Institute for Social Development (UNRISD)
Professor Bendell is a deep thinker among CSR experts and his last book was widely influential in helping practitioners understand CSR as a “social movement”. This new book completes a decade of analysis of initiatives in responsible business and finance. It is a useful resource for students new to this area, and an important source of reflection for those buried in the day-to-day work of CSR initiatives. It’s an opportunity for the reader to step back, look at the big picture and think about what has worked and what has not over the past decade. He argues that the “corporate responsibility movement” described in his last book must now address core questions of economic governance, including monetary systems, or be irrelevant in the tide of history. Some of his conclusions are radical, but they are usefully thought-provoking. Therefore, I recommend this book as an important addition to thinking on the topic.
Dr Anthony Miller, CSR Focal Point, United Nations Conference on Trade and Development (UNCTAD); co-founder, Sustainable Stock Exchanges Initiative
….Thanks to Ian Doyle of Lifeworth Consulting for writing this book with me 🙂
People working on the environment, human rights, and social progress have not always had an easy relationship. The idea of “sustainable development” that first became popular 20 years ago was meant to bring them together. Instead, it has enabled an obsession with profit making to creep into thinking and practice in most areas of environment, rights and social progress. On the positive side, that has led to business and banks engaging with these issues more than they might otherwise – something Ive been involved in for the last decades. But what might have been lost in that process?
A speech on rights and media freedoms was the keynote at a festival to celebrate what an amazing future we have ahead of us if we embrace the transition to sustainability. In Sweden, at FuturePerfect, Wikileak’s editor in chief, Julian Assange, delivered a recorded speech from the Embassy where he has been given asylum by Ecuador.
What has Wikileaks got to do with sustainability? Here are some highlights from the talk, and some reflections on what they mean for the “sustainability profession”, by which I mean those of us who have day jobs working on the social and environmental aspects of business, finance and economy.
Assange believes free media is critical to us understanding our society and what challenges we face. Thats key to enough people organising to promote sustainability:
“there is no civilisation, there is no society without media. That is: let’s take away all media, let’s take away all mediums, let’s take away all ability for humans beings to communicate with each other in the present and also it will learn from past experiences to teach the future. If there is no communication between people, if every person is entirely isolated like a tree in a forest, then clearly there is no civilisation and there is no society.”
“With the best possible communication, with the best possible ability to learn from our experiences, we have a chance of not simply doing the dumb thing. We have a chance of being more civilised to each other, we have a chance of avoiding pitfalls that have been discovered in the past.”
He also explains that our media is now so controlled by incumbent interests, that it marginalises critique, or those who want to see a transformation in society, such as towards a more sustainable one:
“Now the [corporate] media insofar as it is successful and is profitable and widely distributed, as an industrial body is inherently corrupt. And to understand where the corruption comes from, first of all see that an industrial body, an organisation that becomes powerful in influencing others, is able to manufacture consent and suppress dissent. As a result, the people who work within it, and those proprietors who own it, are invited to sit down at the table of power and are given certain concessions in their life and their business practices. They thereby become part of the very establishment that they are meant to be policing.”
The internet provides us with an opportunity to communicate and better understand our common predicaments, but not one that isnt being counter-acted by the amount of content produced by mainstream media:
“it is clear that most of the mainstream media outlets in Sweden are able to publish a truthful article on even perhaps the most controversial issues. But what they cannot do is show any sign of an institutional agenda to do so. They cannot publish in volume on those issues. Of course, when we are dealing with politics, we are dealing with perceptions en masse. And perceptions en masse are affected by communications en masse. It is not enough to simply reveal the truth in one isolated article or one isolated tweet; what is important is to have the truth revealed en masse, where people can see it en masse and where opinions can be affected en masse.”
The answer, Assange says, is therefore for all of us, in our personal and professional lives, to become engaged in developing and scaling up alternative media. Many people working on sustainability are working towards a better future, and can sometimes forget that may be taking for granted existing hard one freedoms and situations. Assange reminded participants at the conference of the situation facing many people today:
“We face a choice of whether we can have something not just for our grandchildren but even something for ourselves,” he noted. “We are rapidly approaching continuous war, in fact most of the Western countries have now been involved in war over 10 years and are being
increasingly involved. We see a tremendous increase in the size of intelligence agencies; the border between police and military is starting to collapse, with the weaponisation of police; increasing amount of body armour that police have. Across the world we see a collapse in the rule of law, politicised and arbitrary justice, with U.S. assassination lists approved by the President in secret with no due process; the continued detention without charge of children in Guantanamo Bay for over 10 years with no prospect of release.Mass surveillance being introduced into every country with no effective oversight by the population. The linking up of international companies and networks of influential people of the banking people, all these people lifting up the democratic and electoral control of their respective population bases.”
In the past decades “sustainability” has become a profession, with people working in business, government and civil society on various aspects of the agenda. It is useful therefore, to be reminded of the insights of those who are activists, people who take personal risks and do not have to worry about their employer or client.
“We face a serious global crisis, so we must understand that this is not a choice about doing the right thing, this is not a choice about whether we
appear to be moral, this is not a choice about whether we make friends, or are approved as an effective member of society. We face a choice of whether we will have a civilisation that is civil or not.”
So what should sustainability folk do?
“first of all we must understand the problem, we must understand the severity of the problem, we must tell the others the severity of the problem, we must explain that it is not a choice, that is not something we could get out of, that there is a very real chance of a global technological and political dystopia appearing…”
Thats an useful reminder of speaking it as you see it, rather than worrying about how to frame your message in a positive tone that will help sell some products or votes.
“Then we must link together with people with a similar understanding, we must invent new technological means to fight fire with our own form of fire, we must have absolute unity and determination in the response. If we look back at the previous resistance struggles, similar phenomenon that occurred in the past, that is what has held the day in the end. Unity, determination, understanding and creativity, looking for every possible venue where the forces of darkness can be held back, that is the only way that we are all going to survive that ongoing threat that is against everyone.”
So what has Wikileaks got to do with sustainability?
In a field in Sweden, I learned that we should, sometimes, ditch our silos, labels, and professional affiliations in order to get a better sense of the interconnected causes of the various problems we face. If sustainable development is to be a true integration of social, enviornmental and economic priorities, then we need to lose the blinkers that our desire for an easy life have given us.
You can hear the speech or visit the organisers of FuturePerfect to see more about this great festival project. Im proud to have been associated with the organising of it, and look forward to more conversations and celebrations of how to be fully awake, connected and hopeful in our work at these critical times.
The financial crisis is actually a monetary crisis, and you can do something about it now.
On an island next to Stockholm, leaders in systemic solutions to financial chaos are gathering at a sustainability festival. Join them at the Future Perfect festival in Stockholm on 23-26 August, and hear a panel on monetary reforms and innovations for sustainability, and a workshop for executives who want to start, scale or participate in alternative means of exchange.
Panel: “Currencies of Transition: monetary reforms and innovations for sustainability.”
Chair: Professor Jem Bendell (Lifeworth Consulting, Community Forge and Griffith Business School)
Ben Dyson, director of Positive Money, which campaigns for a systemic solution to monetary crises, by full reserve banking.
The panel will address the questions: Is a fair and sustainable economy possible with our debt-driven money system? If not, what needs to change? What is being done already? What can we do to get involved, personally and professionally? How can we make this a movement? What mistakes can we avoid?
Workshop: “How alternative exchange systems work and how to get started”
Trainers: Professor Jem Bendell and Matthew Slater